Inspired by researchers who'd bribed people to use Microsoft's Bing for two weeks (and found some wanted to keep using it), a Washington Post tech columnist also tried it — and reported it "felt like quitting coffee."
"The first few days, I was jittery. I kept double searching on Google and DuckDuckGo, the non-Google web search engine I was using, to check if Google gave me better results. Sometimes it did. Mostly it didn't."
"More than two weeks into a test of whether I love Google search or if it's just a habit, I've stopped double checking. I don't have Google FOMO..."
I didn't do a fancy analysis into whether my search results were better with Google or DuckDuckGo, whose technology is partly powered by Bing. The researchers found our assessment of search quality is based on vibes. And the vibes with DuckDuckGo are perfectly fine. Many dozens of readers told me about their own satisfaction with non-Google searches...
For better or worse, DuckDuckGo is becoming a bit more Google-like. Like Google, it has ads that are sometimes misleading or irrelevant. DuckDuckGo and Bing also are mimicking Google's makeover from a place that mostly pointed you to the best links online to one that never wants you to leave Google... [DuckDuckGo] shows you answers to things like sports results and AI-assisted replies, though less often than Google does. (You can turn off AI "instant answers" in DuckDuckGo.) Answers at the top of search results pages can be handy — assuming they're not wrong or scams — but they have potential trade-offs. If you stop your search without clicking to read a website about sports news or gluten intolerance, those sites could die. And the web gets worse. DuckDuckGo says that people expect instant answers from search results, and it's trying to balance those demands with keeping the web healthy. Google says AI answers help people feel more satisfied with their search results and web surfing.
DuckDuckGo has one clear advantage over Google: It collects far less of your data. DuckDuckGo doesn't save what I search...
My biggest wariness from this search experiment is like the challenge of slowing climate change: Your choices matter, but maybe not that much. Our technology has been steered by a handful of giant technology companies, and it's difficult for individuals to alter that. The judge in the company's search monopoly case said Google broke the law by making it harder for you to use anything other than Google. Its search is so dominant that companies stopped trying hard to out-innovate and win you over. (AI could upend Google search. We'll see....) Despite those challenges, using Google a bit less and smaller alternatives more can make a difference. You don't have to 100 percent quit Google.
"Your experiment confirms what we've said all along," Google responded to the Washington Post. "It's easy to find and use the search engine of your choice."
Although the Post's reporter also adds that "I'm definitely not ditching other company internet services like Google Maps, Google Photos and Gmail." They write later that " You'll have to pry YouTube out of my cold, dead hands" and "When I moved years of emails from Gmail to Proton Mail, that switch didn't stick."